43% of women drop out of the workforce after starting a family, and Pew Research Center found that about half of working parents feel they are not able to give 100% at work. Cleo is on a mission to address this by filling the massive gap between the healthcare plans that companies offer employees and what everyday working parents need to thrive at work and at home.
2019 was a big year for our team as we progress on this mission. Since last January alone, we saw a 3X increase in the number of families we support for a range of complex situations: whether it’s a new mother in Germany managing her mental health, a couple in New York feeling overwhelmed about returning to work, or two expecting fathers navigating their relationship with a surrogate.
As we enter 2020, we’ll have over 100 customers, including our first clients in the Fortune 50. We were thrilled to welcome dozens of new customers this year, including Palo Alto Networks, Nextdoor, and Upwork joining our existing community of customers like Uber, Pinterest, Slack and Cooley in offering Cleo to their people. Importantly, employees at companies that offer Cleo are highly engaged with our product: over 80% of Cleo seats are utilized, and our world class parent guides have a Net Promoter Score (NPS) in the 70s.
As demand for Cleo increases, we’re excited to share several updates about our team, product and partners.
Welcoming a new CEO and a growing team
We’re excited to announce that Sarahjane Sacchetti has joined Cleo as our CEO. Previously the CMO of healthtech leader Collective Health, Sarahjane brings to Cleo a depth of experience in both digital health, consumer tech and employer benefits. As part of Collective Health’s early executive team, she played a key role in scaling the company from just one customer to over 45 enterprise clients, and more than 200,000 active members across the U.S. Her previous efforts focused on helping her startup balance family and career demonstrate her strong commitment to the mission and values of Cleo. To find out more about Sarahjane and why she joined Cleo, check out our Q&A with her.
Sarahjane is joining Cleo at an inflection point. To meet the growing market demand for Cleo, our team will be over 100 as we enter 2020, up from about 50 employees this time last year. We’ve also opened a new engineering hub in Boulder, Colorado. Our new team members bring with them experience from great companies like Amazon, Atlassian, ClassPass, Humana, One Medical, Salesforce and many other health and technology leaders. With women representing 78% of our company, 50% of our executive team, and 100% of the board, we’re just getting started with our efforts to build a talented and diverse workforce that reflects the members and companies we serve.
An expanded product and partner ecosystem
In 2019, we also welcomed our first Chief Product Officer Amruta Moktali, who joined us from Salesforce, where she was VP of Product Management for Einstein Analytics. Since joining Cleo, Amruta and her team have made huge strides in evolving our offering. Today we’re unveiling:
Cleo Considering: We’re launching a range of new support options for families and individuals that are in the planning phase of growing their families — whether they’re thinking about having children, looking into adoption, exploring surrogacy, or navigating infertility. As part of this, we’re offering fertility products and resources from our new partner, Natalist.
A deeper level of support for fathers:We’re expanding our offering to include partnerships with sperm storage & male fertility testing, because we know that family planning is also an important — yet often ignored — issue for many men. We also offer custom Cleo journeys created just for fathers, that help them navigate infertility, fatherhood, and more.
New partnerships and content:Many working moms face additional challenges when they need to travel for work, so as a part of our core offering, we’re partnering with Milk Stork to help mothers ship breast milk home to baby when traveling. Then to further develop Cleo Kids, our offering which provides support for parents with kids up to age five, we’ve developed exclusive new content partnerships with best-selling parenting author Julie King, and the child-development app Playfully.
In addition to these important new features and partnerships, 2019 also marked our first acquisition, of ParentSpark.ai, a chatbot technology that brings research-based tips and tools to parents. The acquisition will help us evaluate ways that we can incorporate AI into our own technology and also opens the door to a lightweight, free version of our offering for people that work at companies who don’t yet provide Cleo.
We’re proud of the progress we made in the past year and in 2020 we’re planning for big things, with strong leadership, new enterprise customers, a robust partner network and new products in place. We’d love you to join us as we help thousands of new families across the globe next year. If you’d like to join our team, check out our open roles here, and if you’re interested in learning more about our recent updates and how your business can leverage Cleo for your employees, join our webinar, “Discover What’s Ahead for Cleo in the New Year” featuring Sarahjane Sacchetti, CEO, and Amruta Moktali, CPO, on January 15.