Being confident parents

is the first step to having confident kids

I received Cleo from my company
I want Cleo at my company

Cleo is for all new & expecting parents.

We support any path to parenthood, including people seeking to become parents via adoption or surrogacy; lesbian, gay and transgender parents; first time, second time, third time (and more!) parents & solo moms and dads.

We do this via:

Expert guidance from pregnancy through baby's first year

Dynamic support from Cleo’s extensive provider network

Personally tailored recommendations based on your family’s needs

24/7 support via our Cleo messaging system

How it works:


Activate your Cleo package now

Your company provides Cleo as a benefit to you and your family. Yay!


Create your Cleo account

Complete a brief (we promise!) survey. This will help us get to know a little bit about you, your family and your needs and enable us to put together a recommended plan.


Meet with a Cleo expert

A Cleo expert will meet you 1:1 at your house or over video chat. The appointments take anywhere from 30 to 90 minutes, depending on your needs.

What some of our Moms & Dads are saying about us...

"As we struggled through life as first-time parents, the Cleo team was always there to answer our questions, no matter how small - from lactation questions to sleep struggles to even just that reassurance-seeking ‘Am I doing this right?’ The Cleo team also seemed like they genuinely cared!... We loved Cleo!”

Danielle W., Lawyer and mom

Cooley, LLP

"With Cleo we were able to be more independent, more confident, and we actually got to enjoy this process of being new parents instead of stressing out. Cleo took the level of support I thought I would be getting from my doctor and my pediatrician, and multiplied it by 10."

Olivia R.

mom to 10-month-old Lionel

"It was nice to have a layer of support especially since my family isn’t super close geographically. Our sleep and lactation consultations were probably the highlight. The experts’ professional opinions really inspired a lot of confidence for me and my husband as new parents."

Nathalie C.

mom to 5-month-old Gates

"For us, the Cleo lactation consultation right after birth was key. It was so nice not to have to find someone or do a Google search. We just reached out to Cleo: 'Oh you have one? Great! Send her!' We didn’t have to put any effort into this and it was extra nice that we didn’t have to think about cost, either."

Nicole F.

mom to 7-month-old Ivy

The lowdown on Cleo :

We currently offer a wide range of support, covering pregnancy through your baby’s first year. Our support was created based on the most up-to-date medical recommendations from the American Congress of Obstetricians & Gynecologists and the American Academy of Pediatrics.


Nursing prep and support pre- and post-baby. (We can even come to your hospital room!)

Birth Preparation

Everything you need to feel educated & prepared for baby's arrival.


Feel your best with massage, nutrition & fitness tailored to prenatal and postpartum needs.

Immediate Post-Birth Support

In-home care for those first few months after baby's arrival.

Career Coaching

Support for the transition from work to leave and back-to-work.

Gear & Safety

Product recommendations & tips for creating a safe nursery & home environment.

Sleep Consulting

Help with newborn sleep schedules so everyone in the family gets some much needed zzzz's.

Baby Love

Prepare for upcoming developmental milestones, including starting solids.

Meet a few of our experts.

Cleo experts are prenatal and postpartum providers with the highest level of certification in their areas of specialty. In order to work with Cleo families, all experts must go through a rigorous hiring process, including background and licensure checks.



01 Why do I need Cleo? Can’t I take these same types of classes elsewhere?

You can, it’s true. But what we offer at Cleo is a level of convenience and personalization that you won’t get through traditional in-person group sessions. Cleo can replace any or all of the prenatal or postpartum classes typically recommended with 1:1 support. No Googling to find experts, no scheduling hassles. Most OB practices don’t offer anything beyond the delivery of your baby. That’s where Cleo steps in. For instance, within a day of birth, we can have a Cleo lactation expert at your hospital room to ensure a smooth start to your nursing relationship. Plus, since Cleo is a gift from your employer, there is no cost to you for any Cleo session.

02 My company doesn’t offer Cleo. Can I still use it?

Right now, Cleo is offered as an employee benefit. If your company doesn’t offer Cleo, but you’d like it to, fill out this short form and we’ll be in touch with your benefits team.


03 My company offers Cleo, but I haven’t received it. What should I do?

We’re sorry to hear that! If your company is offering Cleo as a benefit and you’re an expecting or new parent, you should be eligible to receive Cleo. You can: check in with your benefits contact or, check in with us.


04 How does the 24/7 Cleo messaging work?

You can use our app to message directly with your guide. You can send us questions about pretty much anything related to pregnancy, babies or postpartum recovery. (Standard disclosure though: This is not a medical service and is not intended to be used for medical advice.) Depending on the nature of your question, we’ll route it to the appropriate expert and get an answer for you ASAP.