We’re honored to announce the recipients of the 2025 Cleo Champions of Caregiving awards! 🏆

These awards recognize those customers who show strong commitments to supporting families and improving their employees’ lives.

Salesforce: Caregiving Catalyst Award
Salesforce is honored for building a comprehensive caregiving ecosystem that sets a gold standard for industry leaders. Their commitment to providing global, high-touch care is fundamentally transforming the conversation around what working families can—and should—expect from their employers.

SAP: Innovation in Care Award
SAP is recognized for their relentless dedication to evolving a caregiver support strategy that reaches every corner of their global workforce. By creating imaginative, meaningful touchpoints for employees and their loved ones, SAP’s innovative approach remains truly unparalleled.

Airbnb: Wellbeing Visionary Award
Airbnb stands as a thought leader in designing an intentional employee wellbeing strategy that includes targeted, high-touch support and flexible resources, proving that a clear vision and thoughtful execution can redefine support for the modern working caregiver.

Twilio: Engagement Exemplar Award
This award is presented to Twilio for their exceptional commitment to fostering deep employee connection. Throughout the year, Twilio has achieved remarkable engagement levels, consistently exceeding industry standards for guide interactions, personal sessions, and proactive messaging.

KKR: Global Reach Award
The Global Reach Award celebrates KKR’s unwavering commitment to families across the world. While caregiving traditions vary by geography, KKR’s dedication to their global population never wavers, serving as a powerful example of how a unified culture of care can transcend borders.

Ziff Davis: Caregiving Advocate Award
Ziff Davis is honored for their passionate advocacy for caregivers, specifically for championing those supporting adult loved ones. Their dedication to this often-overlooked group shines as a brilliant example of a truly employee-centered benefits culture.

Beiersdorf: Cultivating Compassion Award
Beiersdorf is recognized as a true champion of their people. By prioritizing seamless partnerships and investing deeply in caregiving support, they have proven that a culture of compassion is not just a value, but a primary driver of organizational success.

We’re so honored to have these forward-thinking companies as our customers, and thrilled to help them continue to support and empower caregivers in 2026 and beyond.