How Cleo defines “family” — and why it matters

Different individuals define “family” differently. Cleo is here to support you and those close to you, however you define it.

Here at Cleo, we know that the word “family” can mean different things to different people.

Some of our members define family as relatives by blood, marriage, or adoption, such as parents, children, and extended family. Indeed, many of our Cleo members are parents who are caring for their own children, born or adopted, or caregiving for their own aging parents or adult children with special needs. Many Cleo members are one person in a relationship with another — romantic or not — who define themselves as a family.

For others, family may include those not officially related to them, such as friends, mentors, neighbors, or even pets. Especially when so many people in today’s world live geographically separate from the family they grew up with, “chosen” family can be just as important, if not moreso, than blood relatives.

At the end of the day, our members get to define their own idea of family by allowing those who are most important to them to hold a special place in their lives. When we refer to “family,” know that we’re referring to you, and whomever you may regard within that designation.

At Cleo, we’re honored to help our members build, support, and grow that definition as they also take care of themselves. Whether our members are planning to expand the individuals in their home, caring for an infant, potty training a preschooler, parenting a neurodivergent child, supporting a teenager in their mental health, taking care of an aging parent, or everything in between, Cleo has the tools and resources to help them thrive.

Cleo specializes in whole-person health — meaning that we take everything going on in your life into account when supporting you and your loved ones. That means supporting all intersections of your life, whether you’re a member of the Sandwich Generation, a Black birthing person, identify as LGBTQIA+, have a disability, or any other number of identifiers that are important to your wellbeing.

Note: At Cleo, we use inclusive language to reflect our diverse membership and to ensure all people feel welcome. This includes referring to partners and individuals without gender, such as “birthing people” or “pregnant people” instead of “mothers” or “women.” In addition, when it comes to neurodivergence, we understand that some people prefer identity-first language (“Autistic child”) while others prefer person-first language (“child with Autism”), and you will see us use both as appropriate. However, we acknowledge that it’s always best to ask someone how they want others to refer to them and to honor that choice. Language choices are important, and our goal at Cleo is to recognize our membership’s unique identities, experiences, preferences, and perspectives to allow everyone to feel respected and valued.

Additionally, our Cleo Guides are caregiving and parenting experts who help empower members to be more confident and competent in supporting their loved ones’ physical and emotional health and long-term care needs. Guides also support members with taking care of their own health and wellbeing, including their career aspirations, relationships, and family dynamics.

We know that when our members are surrounded by people who help them to feel seen, loved, safe, and supported, it can be easier for them to overcome challenges and face the world with strength and resilience.

Find out more about how we support families of all types.