INTRO
A trusted caregiving benefit that supports families through life’s most critical moments
This popular social media platform is known for building inspiring, personalized digital experiences—but behind the scenes, the organization is equally committed to supporting its employees and their families. With employees navigating everything from pregnancy to parenting, this employer needed a caregiving solution that could deliver meaningful support, include partners, and keep families engaged over time.
By rolling out Cleo’s full end-to-end caregiving platform, this company empowered employees with personalized coaching, expert-led sessions, and a support system that goes beyond just benefits. The result? High engagement, strong partner participation, and sustained usage across every life stage.
Fast growth. Busy families. Uneven support across caregiving journeys
As this social media company’s workforce expanded and diversified, so did the caregiving needs of its employees. The company faced three core challenges:
- Timing and trust: Employees needed reliable, timely support during high-stakes transitions like pregnancy, postpartum, and early parenting.
- Partner inclusion: Many employees weren’t going through these experiences alone, yet few benefits meaningfully supported partners.
- Sustained engagement: While initial interest in caregiving benefits was high, keeping families engaged over time was a challenge.
HR leaders recognized that they needed a caregiving partner who could meet families where they were, keep them engaged, and prove long-term value.
Proactive, expert-led care that keeps families engaged
With Cleo, employees of this top social media company gained access to a personalized, high-touch caregiving experience—including live sessions, 1:1 coaching, and curated content that reflects their real needs.
Here’s how Cleo made an impact:
- Early, high engagement: 40% of families attended a Cleo session in their first 6 months, outperforming the Book of Business average (37%).
- Specialist support: 31% of families engaged in at least one specialist session (vs. 24% BoB), with top sessions focused on:
- Postpartum lactation support
- Sleep support for infants 4+ months
- Birth preparation
- Popular group sessions: Parenting, lactation, birth prep, and newborn care sessions attracted high attendance, helping employees build knowledge and community.
- Partner participation: 53% of members invited a partner to join, helping whole families benefit from the experience.
- Global reach: 20% of families using Cleo at this company are outside the U.S., showing the program’s cross-border value and accessibility.
- Lasting connection: 27% of families at this company have been engaged with Cleo for more than a year, indicating long-term trust and utility.
High, lasting engagement across life stages and geographies
With Cleo, this company’s families don’t just sign up, they stay engaged:
- – 43% of active families in the “considering” and “pregnant” stages engage with Cleo every month.
- – 55% of families enroll during pregnancy, ensuring support from the start.
- – Consistently strong utilization of sessions and coaching, especially during early parenting and postpartum.
WHY THIS MATTERS
Great companies support great families, and this top social media company understood that.
Supporting caregivers isn’t a one-time event—it’s an ongoing commitment. This organization’s partnership with Cleo proves that when you provide expert support, include partners, and engage families early, they keep coming back.
Cleo helps companies strengthen their people-first culture—with caregiving support that’s accessible, trusted, and built to last.
Want to meet your employees where they are—at every stage of family life?
Cleo is your partner in caregiving, connection, and measurable value.
Contact Cleo Today