Customer Case Study

How a software company unified global family benefits—and scaled support for every caregiver by 250%

are you a caregiver
are you a caregiver

INTRO

From fragmented programs to one powerful platform

Today’s employees are balancing more than just work—they’re raising children, supporting aging parents, and navigating complex caregiving responsibilities across every life stage. Leading companies know they can’t meet these needs with siloed, short-term benefits.

A major software company recognized that to truly support their workforce, they needed to move beyond domestic, disconnected solutions—and deliver a caregiving benefit that was holistic, inclusive, and globally scalable.

By expanding their partnership with Cleo, they achieved just that: a streamlined, world-class experience for caregivers everywhere.

elder care, hug and portrait of nurse with patient for medical help, healthcare or physiotherapy. Charity, volunteer caregiver and face of black woman at nursing home for disability rehabilitation
THE CHALLENGE

Disconnected tools. Limited reach. Increasing complexity.



Before Cleo, the company offered a variety of caregiving resources—including a domestic program for eldercare—but struggled to create a cohesive experience for employees. Their existing benefits:

  • Lacked integration, leading to low engagement and administrative complexity
  • Didn’t support the full caregiving journey, with gaps in family planning, child development, and adult caregiving
  • Excluded international teams, creating equity issues and inconsistent employee experiences

 

Scalable, global solutions

As their global workforce grew and employee needs evolved, the software company needed a scalable solution that could:

  • Reduce vendor sprawl
  • Deliver consistent support across every region
  • Provide personalized, high-impact guidance for employees at every caregiving stage

THE SOLUTION

A single caregiving platform—built for global scale

The company partnered with Cleo in a phased rollout, beginning with a pilot to assess Cleo’s ability to consolidate and elevate caregiving support.

Within a year, the results were clear:

  • Higher engagement than previous vendors
  • Global functionality and localization across key markets
  • A comprehensive support model spanning fertility, parenting, and adult caregiving
  • Streamlined vendor management and predictable pricing

Cleo’s all-in-one platform supports working families with:

  • 1:1 coaching tailored to caregiving needs and cultural context
  • Personalized, evidence-based content available in multiple languages
  • On-demand support that scales across time zones and life stages

Rather than continue with incremental deployment, they made a bold strategic decision: Expand Cleo to their entire global workforce—immediately.

Proud Grandfather Cuddling Baby Grandson In Nursery At Home
THE RESULT

Simplified operations. Scalable support. Global impact.



Immediately after globally launching Cleo, enrollment rates spiked—this company saw a 250% increase in new families enrolling with Cleo. To this day, non-U.S. utilization continues to outpace even U.S. utilization.

What’s more, throughout this process, the company calculated that their ROI with Cleo is 2.8x — not only was Cleo a benefit their employees were requesting, but Cleo shows financial results that their CFO is proud of.

All-in-one, personalized care for all stages

By consolidating caregiving benefits under Cleo, this company transformed its support strategy—and delivered measurable results:

  • One platform for all caregiving needs, replacing multiple fragmented solutions
  • Equitable access for employees across regions and roles
  • Streamlined vendor management and lower administrative burden for HR
  • Improved cost predictability through a unified pricing model

Most importantly, employees now receive the personalized care and guidance they need—whether navigating fertility, raising a teen, or caring for an elderly loved one.

"Individual needs vary not just person to person, but also country to country. Cultural expectations are different, which is why it’s so important to work with a vendor that truly understands those differences and can deliver culturally relevant support. Otherwise, it can feel like, “Oh, here comes another U.S.-centric benefit being pushed on us,” and it just doesn’t resonate. That’s why Cleo has been such a great partner—it does resonate."
—HR leader

WHY THIS MATTERS

Fragmented caregiving support creates friction—for employees and HR alike. When caregiving benefits are limited, disconnected, or domestic-only:

  • Global employees are left behind
  • HR teams face unnecessary complexity and vendor fatigue
  • Engagement and ROI suffer

With Cleo, this company eliminated complexity and delivered a future-ready solution that truly supports every caregiver, everywhere—resulting in a 250% increase in new families enrolling with Cleo.

Global caregiving support that scales with your workforce

Support the whole person. Simplify your ecosystem. Deliver more value—with Cleo.

Contact Cleo Today