INTRO
Modern family needs—one flexible solution
As the expectations of today’s workforce evolve, HR teams are under pressure to deliver benefits that are flexible, inclusive, and globally scalable. For fast-moving companies like a top transportation leader, meeting the needs of working parents and caregivers isn’t just a nice-to-have—it’s a core component of talent retention and employee wellbeing.
The company partnered with Cleo to meet that challenge. What began as a high-performing parenting program grew into a comprehensive caregiving solution spanning every stage of family life.
The result? A surge in employee engagement, streamlined global access, and a sustainable model for long-term impact.
Great engagement—but growing gaps in coverage
This transportation company first partnered with Cleo in 2018, launching Cleo Baby to support employees through pregnancy and early parenthood. With strong annual participation, the program quickly became a valued resource.
But as their global team grew to nearly 27,000 employees, so did the complexity of caregiving needs:
- Employees wanted support beyond the baby stage—especially for parenting older children, navigating family formation, and balancing long-term care responsibilities
- HR teams needed a solution that could scale globally, offer predictable pricing, and reduce reliance on fragmented point solutions
- Feedback was clear: employees loved Cleo and wanted the support to continue beyond baby’s first birthday
THE SOLUTION
From early parenting to full-spectrum family support
The transportation company decided to expand its Cleo offering from Cleo Baby to Cleo Parenting—extending personalized support from fertility and family planning through the teenage years.
This expansion included:
- Coverage for adoption, surrogacy, and fertility planning
- Support for school-aged children, including behavioral, educational, and developmental concerns
- Scalable access through a per-employee, per-month (PEPM) pricing model, allowing HR to forecast and manage costs with confidence
The shift gave the company’s workforce access to more robust, more inclusive support—all within one easy-to-navigate platform. Cleo’s Guides and Coaches continued to offer 1:1 guidance, while personalized content and proactive nudges helped employees navigate caregiving without added stress.
Rapid enrollment. Expanded impact. Real ROI.
By consolidating with Cleo, the transportation company:
- Streamlined parenting benefits into one cohesive, scalable platform
- Expanded equitable global access to family support—across regions, roles, and life stages
- Delivered on employee expectations for inclusive, modern benefits
- Empowered HR to manage costs more predictably with a flexible pricing model
The company’s Cleo enrollments across parenting life stages remain steady to this day.
IMMEDIATE IMPACTIn the first 45 days after launch, the company saw:
"I think a lot of times, as benefits professionals, we're trying to solve a specific problem, and it's easy to focus narrowly on just that. But it's so helpful to zoom out and think bigger. Our population’s needs are going to change. Like I mentioned, we started with Cleo Baby and have since expanded to Cleo Kids as our population has grown and aged. Those needs evolve, and I love that we’re with a partner like Cleo, where we have that optionality—we can expand rather than implementing a whole new solution. It’s the same when thinking globally: even if that’s not a need today, it’s smart to find a partner that can grow with you over time."— HR leader
Parenting doesn’t end after infancy. And neither should the support.
When companies limit family benefits to early parenthood:
- Employees juggling school-age parenting, neurodiverse children, or the teenage years go unsupported
- Engagement declines and talent retention suffers
- HR teams face mounting pressure to patch gaps with costly, uncoordinated solutions
With Cleo, a major transportation leader turned a narrowly scoped perk into a strategic workforce advantage—one that grows with their people and scales with their business.
Support every family, at every stage—globally
One platform. Global reach. Proven results. Let Cleo help you future-proof your benefits strategy.
Contact Cleo Today