Customer Case Study

How two top tech companies achieved global family benefits parity with Cleo

Cleo support customers around the world
Cleo support customers around the world

INTRO

One solution for a growing global challenge

As the workforce becomes more global and caregiving needs more complex, leading companies are rethinking how they support employees balancing work and family life.

Two top tech companies were no exception. Both companies recognized that a fragmented caregiving benefits strategy—different vendors in different regions, siloed support by life stage—was no longer sustainable.

By partnering with Cleo, they found a unified global solution that supports caregiving across every life stage.

The result: a consistent, inclusive, and scalable employee experience that reinforces their commitment to equity, wellbeing, and operational efficiency.

employee resource groups
THE CHALLENGE

Disjointed caregiving support = inequity and inefficiency



Despite their investments in caregiving benefits, these tech companies faced growing friction as they expanded globally:

  • One company supported parenting through Cleo and adult caregiving through other providers, creating inconsistent access across regions.
  • The other company relied on multiple regional vendors, leading to uneven employee experiences and underwhelming utilization.

For both companies, the core problem was clear: A fragmented caregiving strategy was no longer delivering value—for the business or their people.

With a global footprint and an increasingly diverse workforce, they needed:

  • One partner that could address all stages of caregiving, across all regions.
  • A centralized, easy-to-use platform to increase utilization and simplify the benefits ecosystem.
  • Equitable access to high-quality, culturally relevant care — no matter where employees live or what caregiving role they’re in.
Cleo cancer care

THE SOLUTION

One platform. Global reach. Whole-person support.

Cleo’s evolution from a parenting solution to a comprehensive global caregiving platform came at exactly the right time.

  • In 2024, one company expanded Cleo from the original parenting support they’d implemented in 2018 to full-spectrum caregiving support, covering more than 70,000 employees globally—regardless of life stage or region.
  • The other company, a Cleo partner since 2019, replaced their legacy caregiving vendor with Cleo in early 2024 to streamline support for 4,000 global employees.

What made Cleo the right fit?

  • Global consistency: One platform, available everywhere their employees work.
  • Inclusive care model: Support for parenting, family planning, adult caregiving, and self-care.
  • Proven engagement: Pinterest’s previous high utilization rates with Cleo helped seal the decision.
  • Ease of use: Centralized access to coaching, guidance, and resources for employees—without the vendor sprawl.

Cleo’s model is proactive, personal, and culturally attuned, offering support across life stages with real-time, real-life impact.

THE RESULT

Simplified systems. Stronger engagement. Equitable access.



At one company today, 62% of families that have enrolled since May 2024 live outside of the U.S. — as do a full half of all families who have ever enrolled in Cleo since the beginning. Cleo covers both companies’ employees in 10 countries each, with support for every life stage. At one company, their global employees engage with Cleo at even higher rates than their U.S. counterparts.

By consolidating with Cleo, both of these top tech leaders achieved what many global employers struggle with:

  1. One unified platform for all caregiving needs—reducing complexity and administrative overhead.
  2. Personalized support for employees at every stage—from growing families to aging loved ones.
  3. Higher engagement with benefits that are relevant, easy to access, and trusted by employees.
  4. Greater equity in access to care— regardless of region, caregiving role, or life stage.

This shift wasn’t just about operational efficiency—it was a strategic investment in the wellbeing of their workforce.

woman on phone app

WHY THIS MATTERS

When caregiving support is fragmented:

  • Employees face confusion and inequality in access.
  • Benefits teams juggle multiple vendors, low utilization, and rising costs.
  • Caregivers go unsupported—impacting engagement, retention, and productivity.

With Cleo, two tech leaders now offer a single, globally scalable solution that supports employees and families at every step—and proves the ROI of equitable, inclusive benefits.

Support your global workforce with care that scales

Cleo is more than a benefit—it’s a strategic solution for global employers investing in what matters most: their people. One platform. One partner. Whole-family support. Let Cleo help you deliver caregiving benefits that work—everywhere.

Contact us today