Family-building is just the beginning: Support that grows with your employees

Starting or growing a family is a major life transition—one that can bring uncertainty, emotional stress, and logistical hurdles.

Too often, families navigate this stage alone. Without the right support, they face higher stress, lost productivity, and health complications that ripple into the parenting years.

Cleo was built to support this moment. While our roots are in pregnancy and early parenthood, today we guide members through every stage of parenting and caregiving. Reproductive health support isn’t just about starting families—it’s about helping employees stay healthy, engaged, and supported at work.

Family-building is deeply personal—and systemically challenging

Everyone’s path to parenthood is different. Some conceive easily; others face years of infertility or choose adoption or surrogacy. Many juggle this while working full-time and navigating an often confusing, fragmented healthcare system.

Despite how common these experiences are, meaningful support is still missing. Maternal mortality remains a crisis—especially for Black and Indigenous people. And in places like the U.S., many birthing people return to work just weeks after delivery, not because they’re ready, but because they have no choice.

The burden is heavy—from coordinating providers to managing complications—and it disproportionately affects birthing people. It’s no surprise that pregnancy and postpartum are among the top reasons employees, especially women, leave the workforce.

Cleo supports the whole path to parenthood—every step of the way

When reproductive and maternity care is proactive and personalized, outcomes improve. Cleo delivers on that promise.

Our Guides—certified experts in fertility, pregnancy, lactation, postpartum, parenting, and more—work one-on-one with members to:

• Navigate fertility challenges and family-building options
• Prepare for pregnancy and delivery with a personalized birth plan
• Make sense of provider guidance, screenings, and test results
• Manage postpartum mental health and physical recovery
• Coordinate a smoother, more sustainable return to work

Supporting reproductive health is a cost-saving, retention-driving strategy

The Business Group on Health reports a 3-to-1 ROI on maternity care programs. Why? Because the biggest cost drivers—high-risk pregnancies, early deliveries, and complications—are often preventable with the right support.

When employees feel supported, they’re more likely to stay engaged in their care, avoid costly interventions, and return to work ready and well. And when employees feel seen during this life stage, they’re more loyal, more productive, and more likely to stay.

Family-building support isn’t just a benefit—it’s a business imperative

As employers work to build inclusive, high-retention workplaces, the need for reproductive and maternity support is clear. It reduces costs, builds equity, and keeps talent in the workforce. And with Cleo, this support isn’t limited to the early stages—it lays the foundation for long-term wellbeing. From newborn care and parenting teens to caring for aging loved ones, Cleo is there at every stage, helping employees thrive through every life stage.