When people think of caregiving benefits, they often picture them as being rooted in one place—most commonly the United States.

But at Cleo, our support isn’t just American-born and globally aspirational. We are already operating in regions around the world, meeting families where they are, in their language, in their culture, and in their moment of need.

And nowhere is that more evident than in the Asia-Pacific (APAC) region.

Cleo is proud to support members across a diverse swath of APAC countries, including Australia, Bangladesh, India, Indonesia, Japan, Macao, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

That’s not just a presence—it’s a commitment to being in the region, with a deep understanding of what caregiving really looks like for families actually living there.

 

Local experts with global standards

The caregiving experience varies dramatically across cultures, and a one-size-fits-all approach simply doesn’t work. That’s why Cleo has invested in local expertise. Our network of Cleo Guides and Specialists includes professionals based in Australia, India, Japan, and Singapore—experts who live in the region, speak the languages, and deeply understand the caregiving expectations families face.

Our APAC-based Guides don’t just simply offer support—they build relationships. They speak English, Hindi, Japanese, Tamil, Marathi, Kannada, and Turkish, and they’re backed by real-time translation services in more than 250 languages.

Whether a member is navigating postpartum recovery in Bangalore or juggling multigenerational caregiving responsibilities in Seoul, Cleo’s local team can provide culturally relevant guidance that resonates.

As one Cleo member put it:

“It was overwhelming for us at the beginning so it was great to have someone who was ready with all the answers. It’s helpful that our Cleo Guide is Indian so she understands our culture and background. She can address our problems better.”

 

Real families. Real impact.

Take Kiaan and Chanda, two new parents in India, as an example.

Like many working parents, they were overwhelmed—managing new baby sleep challenges, feeding issues, and the looming return to work.

With culturally concordant support from their Cleo Guide, plus access to specialists like Indian IBCLCs (lactation consultants), they received tailored help with everything from identifying a tongue tie to developing a realistic sleep strategy.

Their Cleo Guide didn’t just answer questions—she understood their cultural norms and parenting style, and helped them plan a return-to-work transition that honored both.

This is Cleo in action: personalized, culturally aware, and deeply transformative.

 

APAC families face unique pressures

Across Cleo’s global footprint, caregiving is a common challenge—but in APAC, it can be especially intense. Our Family Health Index (FHI) data shows that 39% of APAC members are at high risk for caregiving burnout—higher than the 33% average across all Cleo regions. Cultural expectations often place the bulk of caregiving responsibility on family members, and access to formal support can be limited.

But here’s the good news: when APAC members engage with Cleo, they see remarkable improvement. A full 79% of high-risk members report an increase in their FHI scores, significantly outpacing the global average of 70%.

The biggest gains? Self-care, general health, and caregiving balance—all areas where our members initially struggle most.

These aren’t just numbers—they’re indicators of real, tangible change in people’s lives.

 

Culturally relevant guidance, on the ground

Cleo’s support in APAC goes far beyond just having Guides in-region. We tailor our coaching and content to address the specific questions and cultural nuances our members encounter:

• In India, members learn about their rights during childbirth through local organizations like Human Rights in Childbirth.
• In Singapore, they get help navigating prenatal care costs and identifying the right providers.
• Across the region, Cleo Guides help families understand sleep strategies that differ from North American norms, and coach them through multigenerational caregiving conversations shaped by local traditions.
• We also support parents through parenting style clashes and generational expectations—particularly common in tightly-knit family cultures.

 

 

Caregiving is global. So is Cleo.

Cleo’s mission has always been to support caregivers and families through every life stage. But doing that globally means going beyond translation—it means transformation. It means designing programs that truly fit the cultural, linguistic, and emotional landscapes families live in every day.

In APAC, Cleo is already delivering on that promise. With in-region Guides, tailored content, cultural fluency, and measurable outcomes, we’re not just showing up—we’re showing what global care should look like.

If your organization is ready to extend truly global, truly human caregiving support to your employees in APAC and beyond, get in touch with Cleo today.