When you’re building a global benefits strategy, one thing becomes clear very quickly: what works in one country often won’t in another.

Parenting, caregiving, fertility support, and even sleep practices can vary dramatically across regions—and across cultures. That’s why global benefits can’t just be copied and pasted. They need to be adapted, translated, and personalized.

That’s exactly what Cleo does in the EMEA region.

With members across more than 40 countries—from France to South Africa, Ireland to Israel—Cleo isn’t just available in EMEA. We’re embedded there. Our Guides and Specialists live in-region, speak the languages, understand the systems, and most importantly, support families with care that actually fits their lives.

 

A widespread footprint with a personalized approach

Cleo members across EMEA hail from a range of countries including Austria, Egypt, Finland, Kenya, Morocco, Saudi Arabia, the United Kingdom, and many more. It’s a diverse group with equally diverse needs. That’s why Cleo has built a team of Guides and Specialists who are based across the region—including Belgium, France, Germany, Ireland, the Netherlands, Portugal, and the UK.

These are trained experts, many of whom are caregivers themselves. They’re fluent in the languages our members speak—Catalan, Danish, Dutch, English, French, German, Hebrew, Hindi, Polish, Portuguese, Spanish, Turkish—and backed by 250+ languages through live translation.

They understand what caregiving looks like in different contexts and provide support that feels familiar, not foreign.

One Cleo member in France shared:

“Thank you very much! You have been a great help for us, especially in the first months when we were naturally lost and moving forward into the unknown… I will regard this resource with fondness!”

It’s more than just guidance—it’s reassurance, grounded in local understanding.

 

Local knowledge where it matters most

Cleo’s EMEA Guides bring deep, practical knowledge of local systems, norms, and challenges. Whether it’s understanding child care in France or navigating adult care support in Germany, our Guides know how to help families chart a path that makes sense in their country and culture.

For example:

• In France, Cleo helps members navigate the layered birth system, from state-funded securité sociale to supplemental mutuelle insurance, and understand the role of midwives versus obstetricians.
• In Germany, Cleo connects members to fertility specialists who can walk them through ART options and financial planning under the local health system.
• In the UK, our Guides understand the National Health Service (NHS) and social services intimately, helping members find family-building support and postnatal care tailored to them.
• In Egypt, our guides, specialists, and care activity team have helped families navigate school systems and supported families from birth, to feeding, to sleep, nutrition, and development, as well as parenting support, including potty training and positive discipline.

Across the region, we support members with parenting and caregiving challenges that are uniquely shaped by their local norms—from safe bedsharing practices that differ from U.S. guidelines, to cultural expectations around caregiving roles.

This isn’t just about caregiving—it’s about caregiving that fits.

 

EMEA caregivers face unique struggles

Our Family Health Index (FHI) data reveals that in 2025, 45% of of Cleo members in EMEA scored at higher risk for burnout—a 10% increase from 2024. The lowest-scoring dimensions in the region? Caregiving balance, self-care, and general health. These are core to sustainable caregiving, and core to Cleo’s support model.

Despite these challenges, Cleo members in EMEA see real results. After support from Cleo:

• Self-care scores improved by 48%
• Feelings of social connection improved by 49%
• 61% saw overall improvement in their PHQ-4 mental health scores

Behind every one of those numbers is a story—a parent who feels more in control, a caregiver who can finally take a breath, a family that feels a little more whole.

 

Support that understands the system

EMEA families don’t live their lives in silos; professional pressure and personal milestones are constantly intertwined. Our support reflects the complexities of each country’s local infrastructure—from navigating the public healthcare system to identifying specific municipal benefits.

In Italy, for example, Cleo’s team recently walked alongside a family through a multi-layered transition. Initially, this family reached out for career support as one parent moved into a high-stakes new role. As the pressure of the workplace intensified, they needed a partner to help them navigate these new, challenging professional dynamics and found that in Cleo.

However, as we built a foundation of trust, the conversation shifted. The couple felt comfortable opening up about their home life, seeking clarity on childhood development milestones and tools to manage their child’s behaviors. They were at a crossroads, unsure if specialized therapy was the right next step.

Within just a few months, the transformation was apparent:

• Professionally: The parent felt fully adjusted and empowered in their new career role.
• Personally: Having the guidance of a Cleo Parenting Specialist gave the family the confidence to move forward with the specialized therapy their child needed.

This transition from career coaching to developmental guidance is common with Cleo members. Whether we are helping Italian families identify local caregiving bonuses within their specific municipalities or providing prenatal consultations that navigate the intricacies of the public health system, Cleo meets families where they are.

That’s the power of culturally intelligent care. Cleo doesn’t just translate—it adapts. We don’t just show up—we build trust. We offer a global program with a local heart, delivering care that families recognize as their own.

 

Caring for caregivers, wherever they live

Caregiving is complex everywhere. But in EMEA—where public systems and cultural norms vary dramatically, and where support networks may look different from one country to the next—care has to be personal, precise, and deeply respectful of context.

That’s the Cleo difference.

With in-region Guides, multilingual support, country-specific expertise, and measurable outcomes, we’re helping working families across EMEA thrive—not just survive. And we’re doing it in a way that truly resonates.

If you’re looking to expand your benefits strategy beyond borders—and truly meet your employees where they are—let’s talk about how Cleo can help.