When you’re building a global benefits strategy, one thing becomes clear very quickly: what works in one country often won’t in another.

Parenting, caregiving, fertility support, and even sleep practices can vary dramatically across regions—and across cultures. That’s why global benefits can’t just be copied and pasted. They need to be adapted, translated, and personalized.

That’s exactly what Cleo does in the EMEA region.

With members across more than 40 countries—from France to South Africa, Ireland to Israel—Cleo isn’t just available in EMEA. We’re embedded there. Our Guides and Specialists live in-region, speak the languages, understand the systems, and most importantly, support families with care that actually fits their lives.

 

A widespread footprint with a personalized approach

Cleo members across EMEA hail from a range of countries including Austria, Egypt, Finland, Kenya, Morocco, Saudi Arabia, the United Kingdom, and many more. It’s a diverse group with equally diverse needs. That’s why Cleo has built a team of Guides and Specialists who are based across the region—including Belgium, France, Germany, Ireland, the Netherlands, Portugal, Scotland, and the UK.

These are trained experts, many of whom are caregivers themselves. They’re fluent in the languages our members speak—Catalan, Danish, Dutch, English, French, German, Hebrew, Hindi, Polish, Portuguese, Spanish, Turkish—and backed by 250+ languages through live translation.

They understand what caregiving looks like in different contexts and provide support that feels familiar, not foreign.

One Cleo member in France shared:

“Thank you very much! You have been a great help for us, especially in the first months when we were naturally lost and moving forward into the unknown… I will regard this resource with fondness!”

It’s more than just guidance—it’s reassurance, grounded in local understanding.

 

Local knowledge where it matters most

Cleo’s EMEA Guides bring deep, practical knowledge of local systems, norms, and challenges. Whether it’s understanding child care in France or navigating adult care support in Germany, our Guides know how to help families chart a path that makes sense in their country and culture.

For example:

• In France, Cleo helps members navigate the layered birth system, from state-funded securité sociale to supplemental mutuelle insurance, and understand the role of midwives versus obstetricians.
• In Germany, Cleo connects members to fertility specialists who can walk them through ART options and financial planning under the local health system.
• In the UK, our Guides understand the National Health Service (NHS) and social services intimately, helping members find family-building support and postnatal care tailored to them.

Across the region, we support members with parenting and caregiving challenges that are uniquely shaped by their local norms—from safe bedsharing practices that differ from U.S. guidelines, to cultural expectations around caregiving roles.

This isn’t just about caregiving—it’s about caregiving that fits.

 

EMEA caregivers face unique struggles

Our Family Health Index (FHI) data reveals that 35% of Cleo members in EMEA are at higher risk for burnout. The lowest-scoring dimensions in the region? Caregiving balance, self-care, and general health. These are core to sustainable caregiving, and core to Cleo’s support model.

Despite these challenges, Cleo members in EMEA see real results. After support from Cleo:

• Self-care scores improved by 51%
• Confidence improved by 50%
• 60% saw overall improvement in their PHQ-4 mental health scores

Behind every one of those numbers is a story—a parent who feels more in control, a caregiver who can finally take a breath, a family that feels a little more whole.

 

Support that understands the system

EMEA members also come to Cleo for guidance around fertility and family building, and our support reflects the complexities of each country’s system:

• In the UK, we provide resources from the Human Fertilisation and Embryology Authority and help families navigate NHS processes and coverage.
• In Germany, members are matched with local Fertility Specialists who understand regional healthcare rules and reimbursement models, and can offer both emotional support and logistical clarity.

Fertility journeys are already deeply emotional. The last thing families need is to feel like they’re alone in navigating red tape or cultural stigma. Cleo helps them feel informed, empowered, and supported every step of the way.

 
That’s the power of culturally intelligent care. Cleo doesn’t just translate—it adapts. We don’t just show up—we build trust. We offer a global program with a local heart, delivering care that families recognize as their own.

Caring for caregivers, wherever they live

Caregiving is complex everywhere. But in EMEA—where public systems and cultural norms vary dramatically, and where support networks may look different from one country to the next—care has to be personal, precise, and deeply respectful of context.

That’s the Cleo difference.

With in-region Guides, multilingual support, country-specific expertise, and measurable outcomes, we’re helping working families across EMEA thrive—not just survive. And we’re doing it in a way that truly resonates.

 
If you’re looking to expand your benefits strategy beyond borders—and truly meet your employees where they are—let’s talk about how Cleo can help.