“It’s handled”: How Cleo lightens the load for busy families

We’ve all been there: staring down a growing to-do list, trying to remember when we last had a minute to ourselves, and wondering how we’re supposed to get it all done.

The reality is, for today’s workforce — especially for the majority who are managing parenting and caregiving responsibilities outside of their job description — the work rarely ends at 5 p.m. Beyond back-to-back meetings and deadlines, there’s research to do, services to coordinate, appointments to book, and household logistics to manage. It’s no surprise that many employees feel stretched thin, constantly toggling between tasks and priorities.

That’s where Cleo’s Care Activity Team steps in — to lighten the load in a real and tangible way.

From invisible tasks to major life decisions, we’ve got it covered.

Some tasks are small but nagging, like researching a local lawn service, scheduling a pest control visit, or finding someone to assemble that new bunk bed. Others carry more weight — like lining up postpartum care, choosing a daycare, or figuring out the right elder care solution for a loved one. Either way, they take time, energy, and attention.

With Cleo’s Care Activity Team, our members get advice — and they also get action. Our team of experts takes on the legwork, so members can focus on what really matters.

It’s not just about getting stuff done — it’s about getting time back.

On average, members say the Care Activity Team saves them up to 10 hours per request. That’s 10 hours they don’t have to spend making calls, comparing providers, or reading reviews.

Instead, they use that time to:

• Stay focused at work without worrying about what’s piling up at home
• Rest and recharge (actually recharge)
• Play with their children without distraction
• For working caregivers, those reclaimed hours are more than a convenience — they’re a lifeline.

How does it work?

Cleo members can now request help with tasks right from the home screen in their Cleo app. From there, our Care Activity Team works in tandem with our Guide and Specialist teams, providing hands-on support from start to finish:

1. Research & Verify

We gather each member’s unique needs, then research and vet care or service options based on quality, cost, and availability.

2. Interview & Schedule

We help coordinate interviews or tours, offer questions to ask, and can even facilitate virtual meetings.

3. Decide & Secure

Our team supports decision-making, shares relevant financial and insurance info, and helps members complete next steps—like enrolling in services or booking appointments. Throughout the process, Cleo Guides and Specialists offer personalized coaching and support to help members feel confident and cared for.

A true get-things-done concierge care model

Whether it’s setting up backup care for a loved one, researching contractors, or simply crossing one more thing off a growing list, the Care Activity Team helps members move from “I don’t know when I’m going to have time for this” to “It’s handled.”

Because when members aren’t weighed down by the mental load of daily logistics, they show up with more energy—for their families, their work, and themselves.

That’s what support should feel like, and that’s what Cleo delivers.