Wellthy acquires Cleo: Two leaders to build a singular platform for family care

We are bringing together deep expertise in maternity, parenting, eldercare, and complex care coordination to support families across every stage of life.

For more than a decade, both Wellthy and Cleo have worked toward a shared mission: redefining how employers, health plans, and families navigate care.

For too long, family care has been treated as a collection of separate, disconnected needs requiring separate point solutions. Yet caregiving rarely follows a straight line. The support someone needs when preparing to welcome a new child naturally evolves into different needs as their family grows, as parents age, or when an unexpected health diagnosis occurs. Often, several of these challenges happen within the same household at the exact same time.

That’s why we’ve combined our strengths to create one trusted, comprehensive partner for life’s caregiving journeys.

“Families don’t experience care as a series of disconnected moments—they experience it as a lifelong journey. Bringing Cleo into Wellthy accelerates our vision, bringing together the expertise, technology, and shared purpose to create the singular platform for family care.”

Lindsay Jurist-Rosner, Co-Founder & CEO of Wellthy

Here is what this means for our members, partners, and the future of care:

1. A complete continuum of support across every life stage

Family care needs span generations, from the everyday moments of growing a family to complex medical navigation. By bringing together Cleo’s global leadership in pregnancy, early parenting, and family health with Wellthy’s precision care coordination for aging, complex health conditions and flexible backup care, we are eliminating boundaries across the care journey. Members will no longer have to switch between fragmented systems as their needs shift from infant care to eldercare, neurodivergence support, or chronic illness navigation.

2. High-touch human expertise paired with intelligent technology

Both Wellthy and Cleo were built on the belief that technology should empower human connection, not replace it.

This acquisition brings together an expanded network of dedicated Care Advisers, Cleo Guides, and clinical specialists, backed by precision technology and AI-powered capabilities. Together, we will continue investing in proactive risk screening—identifying early signs of burnout, anxiety, or depression—and offering hands-on logistical support like scheduling, insurance navigation, and local resource matching.

3. Global reach and inclusive care for all families

Every household structure and community deserves equitable, personalized support. Cleo brings a global footprint with local Guides situated around the world, enhancing our combined ability to support global workforces. Together, we remain deeply committed to inclusive care—supporting LGBTQIA+ family building, adoption, surrogacy, neurodivergent care, and adult caregiving with cultural alignment and psychological safety.

“From the beginning, Cleo has believed in supporting the needs of the whole family. Joining Wellthy gives us the opportunity to bring that whole-family approach to an entirely new scale. Together, we’ll be able to support more families, across more of life’s moments, than ever before.”

Madhavi Vemireddy, MD, CEO of Cleo

What comes next for our clients, members, and partners

While today marks the public announcement of the acquisition, our immediate focus is on a thoughtful, seamless transition.

  • Uninterrupted service: Clients, members, and partners will continue to experience the same high level of care, support, and account management they trust today.
  • Expanded capabilities: Over the coming months, our combined teams will work together to evaluate our technology, programs, and expertise to deliver broader capabilities across the full care continuum.
  • Measurable outcomes: Together, we will continue building on a track record of proven results—improving mental health outcomes, reducing caregiver burnout, and supporting workforce stability.

As we begin this next chapter together, we are deeply grateful to our teams, clients, and community for their continued support and partnership.