You save more with Cleo than without — guaranteed.

We don't just project ROI.
We put fees on the line to prove it.

Cleo 3x ROI, based on average cost savings

Other benefit vendors claim ROI. We guarantee it.

WHAT MAKES CLEO's ROI UNIQUE?

We model an evidence-based ROI projection specific to your population—factoring in family leave, mental health, chronic conditions,
backup care usage, and productivity gains from improved caregiving support.

Built on data from real clients and validated assumptions from third-party entities, we’ll refund you money to you to a better-than-break-even level if we miss.
The Validation Institute has independently verified Cleo’s Family Health Index™.

Key findings from the certification include:

+ Cleo’s Family Health Index (FHI) score is strongly correlated with work productivity, enabling early intervention to help prevent or reduce productivity loss related to parenting or caregiving.

+ Higher-risk members who engage with Cleo show measurable improvements in both their overall FHI and Emotional Wellness scores.

+ Cleo provides an evidence-based and accurate estimate of the impact its Emotional Wellness support has on reducing employers’ medical costs.
Without support, caregivers are at risk for depression, burnout, and disruption to their lives. Cleo’s risk assessment and personalized interventions make meaningful impacts that not only create cost savings for the employer and health plan but can improve overall caregiver health and well-being and benefit the entire family.

Cleo’s ROI calculations combine multiple proven drivers of healthcare and productivity savings:

+ Decreased employee leaves or attrition during critical life stages
+Improved behavioral health engagement
+Lower rates of emergency care and high-cost utilization
+Reduced absenteeism and presenteeism

We’re committed to showing our work. We’ll walk you through exactly what savings we’re guaranteeing. You always have the option to validate claims data with a third-party to further enhance trust and transparency.

What does Cleo measure & improve?

Reduced depression & anxiety

Cleo helps caregivers treat their mental health and emotional wellness issues at the root, which typically involves a caregiving issue that needs addressing first. After addressing the underlying burden, Cleo is able to coach members to and through support in order to reduce their risk for depression & anxiety.

Reduced ER visits & inpatient admissions

Many ER visits and admissions result from conditions that can be managed or mitigated with early intervention and education. Through Cleo reducing avoidable ER visits, Cleo also helps prevent unnecessary inpatient stays—many of which would have resulted from those ER visits, based on known clinical evidence.

Reduced low-risk primary cesareans

With an average cost difference of $12,524 between cesarean and vaginal deliveries, the total cost of potential low-risk cesarean births without intervention can be devastating to your bottom line. Cleo delivers evidence-based interventions and targeted strategies to reduce primary low-risk cesarean births.

Improved exclusive breastfeeding

Exclusive breastfeeding delivers numerous benefits for both the baby and the member, including reduced risk of infection, lower risk of chronic diseases such as cancer, type 2 diabetes, and others, and reduced risk of postpartum depression.

Improved member activation

Those caring for others consistently put themselves last. At Cleo, we empower our members to take an active role in their own health management, and coach them to and through care in order to ensure they're engaging in preventive care, following their treatment plans, and ultimately becoming a better caregiver by caring for their own health.

Improved productivity (absenteeism, leaves of absence, & presenteeism)

Cleo quantifies lost and recovered productivity by annualizing impact over a work year, converting productivity loss into days, and multiplying by the average daily base compensation. To reflect the broader impact on team performance, Cleo also includes an additional lost productivity adjustment for the teamwork factor—the compounding effect that occurs when a caregiver’s stress, distraction, or absence shifts responsibilities to colleagues, delays progress, and reduces overall team efficiency, as supported by multiple studies.

Optimized leave & return-to-work

Optimizing leave for caregivers ensures they have adequate time and resources to manage complex family needs without risking burnout, mental health decline, or job loss. Cleo makes the leave process effective and supportive for both employees and employers by helping caregivers assess leave needs, navigate benefits, access resources, and transition smoothly back to work.

Cleo's holistic family support drives real outcomes—and cost savings

Calculate your own cost-savings

$5,079

average cost savings per Pregnancy & Postpartum members with PHQ-4 improvement

$2,219

average cost savings per Caregiver for an adult loved one

$2,979

average cost savings per member navigating a cancer diagnosis

$2,701

average cost savings per Family forming, Pregnancy, & Baby member

$1,780

average cost savings per Parent of children 1-18

71%

of high-risk members improve their health & reduce their risk for burnout

64%

of members at risk for depression or anxiety improve their PHQ-4 score

400%

increase in utilization of mental health benefits

CUSTOMER QUOTE

I’ve told vendors before: only include ROI if you’re also explaining exactly how you calculated it. There's a lot of skepticism out there, and the term ‘ROI’ has been so overused it’s lost meaning.

Josh Freund, Senior Benefits Manager, Genentech